FERNWOOD FITNESS - PULSE eMagazine - Issue#13 - Flipbook - Page 48
Future Outlook and
Opportunities
Integration with Primary Healthcare
The next frontier in femtech will see
tighter integration between digital
platforms and primary care providers.
Likewise, fertility clinics may integrate
data directly into patient records to
re昀椀ne assisted-reproduction protocols.
This “connected health” approach can
reduce fragmented care and ensure that
AI-driven insights are complemented by
clinical judgement.
Expansion into Under-Served Segments
Beyond menstruation, fertility and
menopause, there’s growing recognition
of other women’s health gaps—such
as polycystic ovary syndrome (PCOS),
endometriosis and pelvic-昀氀oor disorders.
In Australia, Indigenous health providers
are collaborating with tech partners
to create culturally tailored maternal
and menstrual health tools, ensuring
technology serves First Nations
communities as well.
Personalised Hormonal Wellness
Advances in microbiome research and
hormonal assays are paving the way
for “hormonal health dashboards” that
integrate gut 昀氀ora analysis, wearablederived endocrine markers (e.g., skin
temperature, heart rate variability) and
real-time symptom tracking.
Investment & Collaboration
Although femtech attracted USD 2.4
billion in VC funding in 2021, it still
receives only about 1–2% of global healthtech capital. Advocacy groups and angel
networks are increasingly spotlighting
female founders and women-focused
health solutions to reduce this gap.
Collaborative models—such as corporatestartup partnerships between major
hospital groups and femtech innovators—
are also on the rise.
Beyond
menstruation,
fertility and
menopause,
there’s growing
recognition of
other women’s
health gaps.
