FERNWOOD FITNESS - PULSE eMagazine - Issue#13 - Flipbook - Page 46
Market Growth
and Projections
Key Innovations
and Products
Global Landscape
Steady, High GrowthAnalyses
in early 2025 place the global
femtech market at around USD
46.7 billion, with a projected
compound annual growth rate
(CAGR) of roughly 13.7% to 2030.
Other forecasts estimate the
market closer to USD 60.9 billion
in 2025, expanding at a CAGR
of about 8.9% through 2034.
Across various reports, women’s
growing health awareness, rising
acceptance of digital health tools
and persistent underinvestment in
female-focused R&D are cited as
primary drivers.
Wearables & Sensors
• Fertility Trackers
Beyond app-based logging,
some devices use wristworn sensors to measure
physiological parameters—skin
temperature, resting pulse rate,
heart rate variability—to predict
ovulation with 89% accuracy.
Similarly, Natural Cycles’
algorithm, validated against
hormonal assays, enables
women to use daily basal
temperature readings as birth
control or conception aids.
Regional Hubs
North America remains the
largest market, fuelled by robust
VC funding (femtech funding
hit USD 2.4 billion in 2021) and
strong consumer uptake of
wearable devices. Europe follows
closely, led by fertility apps and
sexual wellness brands. AsiaPaci昀椀c—including Australia—is
the fastest-growing region,
with market size projected to
expand at a CAGR of around
16% from 2025 to 2030
mordorintelligence.com.
Market Value & Growth
In 2023, the Australian femtech
sector generated approximately
USD 456.9 million in revenue, and
it is on track to reach USD 1 317.5
million by 2030 (CAGR 16.3%
from 2024–2030). This growth is
powered by local entrepreneurs
tackling homegrown needs (leakproof apparel, consent apps)
while building products with
global scalability.
• Breast-Pump Technology
Hands-free, silent wearable
breast pumps that 昀椀t inside
standard nursing bras. Recent
2025 upgrades add app
integration, allowing mothers
to monitor pumping patterns in
real time.
