FERNWOOD FITNESS - PULSE eMagazine - Issue#13 - Flipbook - Page 45
Key categories within
femtech include:
• Menstrual Tracking
& Fertility: Apps use
algorithmic cycle
predictions to help
women understand
their periods, optimise
conception windows or
identify irregularities.
• Pregnancy & Maternal
Care: Tech companies
are rede昀椀ning antenatal
monitoring and hybrid
care models.
• Menopause
Management: Tech
focusing on reducing
diagnostic delays for
chronic pelvic pain
and menopausal
symptoms via targeted
protocols, while AIdriven platforms
offer personalised
dietary and lifestyle
recommendations for
midlife wellness.
• Sexual & Pelvic Health:
Body-safe sexual
wellness devices with
a “human-centred”
approach, engaging
users directly for
feedback to ensure
broad applicability.
Also apps focusing on
enthusiastic consent
and sexual health
education for local
audiences is on the rise.
• Hormonal & General
Wellbeing: Probioticdriven gut-health
services, AI-powered
mood and mentalhealth chatbots,
and personalised
vitamin-supplement
subscription platforms
are increasingly
marketed to women
seeking holistic
wellness support.
In essence, femtech
aims to 昀椀ll gaps left by
traditional healthcare—
where women’s unique
needs were historically
under-researched
or overlooked—by
providing accessible,
technology-enabled
solutions tailored to
each life stage.
