FERNWOOD FITNESS - PULSE eMagazine - Issue#7 - Flipbook - Page 8
a sanctu愀爀y
where women could
push boundaries,
uplift one another,
and rede昀椀ne the
de昀椀nition of strength.
“During that era,
weightlifting was
perceived as a male
domain, while women
were expected to do
aerobics. I envisioned a
space where women could
gather and work out their
way, while reveling in the
joy of weight training,”
says Diana. And so,
Fernwood Fitness was
conceived—a sanctuary
where women could push
boundaries, uplift one
another, and rede昀椀ne the
de昀椀nition of strength.
The early stages were
fraught with challenges
as Diana navigated
the intricacies of
entrepreneurship and
sought to carve a niche
within the predominantly
male-dominated 昀椀tness
industry. Yet, propelled by
her unyielding belief in the
importance of empowering
women, she persisted.
“Every hurdle only served
to stoke my resolve to
create something truly
extraordinary for women,”
she divulges.
Quickly gaining traction,
Diana’s commitment
to fostering a sense of
community remained
steadfast. “Fernwood is
more than just a gym;
it’s a sisterhood—a place
where women can come
together, support each
other, socialise, and
celebrate their strength,”
she explains. This
ethos of inclusivity and
empowerment became the
cornerstone of Fernwood’s
identity, attracting women
from all walks of life.
Over the years,
Fernwood’s in昀氀uence
has been profound,
not only reshaping the
昀椀tness landscape but also
rede昀椀ning perceptions
of women’s capabilities.
“Together we pioneer new
offerings and services